Malaysia Your Business Partner (MYBP)

MALAYSIA Your Business Partner

Brands

Many Malaysian businesses have embarked on brand building initiatives to extend the reach of their commercial image. Locally grown brands are acknowledged for their strong positive values, superior innovations and global appeal, and delivering a solid brand promise. Malaysian brands have built a strong reputation at the global stage in serving a myriad of industries, across both consumer and industrial segments. Currently ranked highly as one of the most globally competitive trading nations , a key component of Malaysia’s economic progress and transformation lies in its vision of seeing Malaysians excel in international trade and industry-related areas and in the process, improve the quality of life of all Malaysians.

As more Malaysian brands go global, MATRADE continues to support other homegrown products and services that are making international headway. Since its inception, MATRADE has seen many Malaysian companies who have managed to successfully carve names for themselves in various foreign markets. Foreign visitors are welcome to visit the Malaysia Export Exhibition Centre (MEEC) located at MATRADE Kuala Lumpur to know more about Malaysian brands. MEEC is a permanent display centre exclusively designed to showcase and promote various Malaysian products and services.

Through innovation, quality and excellence, many brands have gained the trust, recognition and acceptance from the global business community. Today, despite the challenging global economic environment, Malaysian brands continue to grow, creatively evolving and contributing to the nation’s productivity, trade and the economy as a whole. Malaysia External Trade Development Corporation or MATRADE’s mission is to develop and promote Malaysia’s exports to the world. MATRADE serves to advance the country’s position as a globally competitive trading nation, focusing on highlighting successful homegrown brands to the world.

Information on Malaysia Brands is also available on MATRADE’s portal, www.matrade.gov.my

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